Privacy Policy

Introduction

Protecting your privacy matters to us. This Privacy Policy describes the information we collect when you visit this website, how we use it, how we keep it safe and the choices available to you. Our website publishes interior design and home improvement information with a focus on British homes. By using the website, you agree to the practices explained below.

What Information We Collect

We aim to collect as little information as possible while still running the website properly.

Information you send us: If you email us, we receive your name, your email address and anything you include in your message. We use this only to read and answer your email.

Technical information: When you browse the website, certain information is recorded automatically. This can include your IP address, browser type, device type, operating system, screen size, language preference, the pages you read, how long you stay on each page, the date and time of your visit, the page that brought you to our website and your approximate location, such as your country or city.

Comments: If comments are open and you post one, we may store the name and email address you provide, the comment itself and your IP address. This helps us manage discussions and block spam.

We never ask you to send identity numbers, financial details or health records, and we kindly ask that you do not share them with us.

How We Use the Information

The information we collect helps us to:

Keep the website running smoothly and securely.

Reply to your messages, suggestions and correction requests.

Learn which design styles, rooms and renovation topics our readers find most useful.

Measure traffic and improve page speed and layout.

Detect and block spam, misuse and security threats.

Display advertisements that allow us to keep our articles free for everyone.

We do not sell, rent or trade your personal information to anyone.

Emails From Us

We do not send newsletters or promotional emails unless you have clearly asked for them. If you contact us, we will only use your email address to reply to you and to follow up on your message. You can ask us to stop replying at any time.

Cookies and Similar Technologies

Cookies are small files placed on your device by websites you visit. They help websites work properly, remember choices you have made and understand how pages are used.

This website uses cookies for basic functions, for analytics and for advertising. You can manage cookies through your browser settings. Most browsers allow you to block all cookies, accept only certain cookies, delete stored cookies or receive a notice before a new cookie is saved. Blocking cookies may affect how some parts of the website work.

Google AdSense and Advertising Partners

We may use Google AdSense and other third-party advertising partners to show advertisements on this website. These partners may use cookies, web beacons and similar tools to display ads based on your visits to this website and other websites.

Google uses advertising cookies, including the DoubleClick cookie, to serve ads based on your visits to this site and other sites across the internet. You can choose to opt out of personalised advertising through Google’s Ads Settings page. You may also opt out of personalised ads from certain other vendors through industry tools such as the opt-out page of the Digital Advertising Alliance.

We do not have access to or control over cookies placed by third-party advertisers. Their handling of data is covered by their own privacy policies.

Analytics

We may use analytics services to understand how readers discover and use our website. These services collect information such as pages visited, reading time and general location. We look at this information in combined form to improve our articles, and we do not use it to identify individual visitors.

Third-Party Content

Some articles may contain embedded content from other services, such as videos, maps or sharing buttons. When you interact with this content, the third-party service may collect information according to its own privacy policy. We encourage you to read those policies.

UK and European Visitors

Many of our readers live in the United Kingdom. We aim to handle personal information in line with the principles of the UK General Data Protection Regulation and the Data Protection Act 2018. Our legal bases for processing include your consent, for example for advertising cookies where required, and our legitimate interest in running and improving the website. Information may be processed on servers outside the UK, and where this happens we rely on appropriate safeguards provided by our service partners.

Information We Do Not Collect

We do not require readers to create accounts, and we do not collect payment details through this website. We do not ask for your home address, floor plans, property documents or photographs of your home, and we ask that you do not send such material to us by email.

Keeping Information Safe

We use reasonable technical and organisational measures to protect the information we hold against loss, misuse and unauthorised access. Even so, no internet transmission or electronic storage method is fully secure, and we cannot guarantee complete security.

How Long We Keep Information

We keep personal information only for as long as we need it for the purposes described in this policy. Emails are kept for as long as needed to respond to you and to keep a record of our communication. Analytics information is normally kept in combined form that does not identify you.

Your Choices and Rights

Depending on where you live, you may have rights over your personal information, such as the right to:

Find out what personal information we hold about you.

Ask us to correct information that is wrong.

Ask us to delete your personal information.

Object to or limit certain uses of your information.

Withdraw consent at any time where we rely on your consent.

To make a request, email us with “Privacy Request” in the subject line. We will reply within a reasonable time.

Children’s Privacy

Our content is written for adult readers. The website is intended for a general audience, and we do not knowingly collect personal information from children under the age of 13. If you believe a child has sent us personal information, please contact us and we will delete it promptly.

Updates to This Policy

We may change this Privacy Policy from time to time to reflect new practices, technology or legal requirements. Any changes will be posted on this page, so please check it occasionally.